HistoricalNames.com - Intersection Online, Inc.

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HistoricalNames.com is the premier source for authentic coat of arms, family crest rings and heraldic shields.

The HistoricalNames.com web site was difficult to navigate. Users were abandoning the site as a result from frustrations faced during the purchase process. Intersection Online joined forces with the client to focus on user experience and optimizing the purchasing process. After redesign, Key Performance Indicators increased and abandons decreased.

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